As a 374 billion dollar global industry, the snacking market is continuing to thrive year after year. And with over 91% of consumers admitting to snacking at least once a day, Kameda Crisps, a 2.3 billion dollar Japanese company, had a mission to enter in on the prosperous USA market.
With limited consumer engagement, Kameda wasn’t achieving or closing in on potential sales. MYN set out to change this—implementing a unique brand voice, identity and goal to give people a simple snack with bold flavor that also happens to be gluten-free. We spread the word across the globe to enable effective conversation digitally, and shortly after, sales came pouring in.